Is a visual artist, graphic designer, and cultural pioneer renowned for creating the iconic visual language of the Peruvian Agrarian Reform (1968–1973). Trained in art and cinema in Peru and Europe, he developed a practice that weaves together modernist aesthetics, Andean traditions, and popular visual culture. His bold offset posters—blending elements of pop art, constructivism, and indigenous motifs—became powerful symbols of social transformation, turning political communication into an enduring visual heritage.

Ruiz Durand’s practice has consistently balanced avant-garde experimentation with social commitment. Beyond his posters—Reforma Agraria, ¡Jatariy!, and Tierra Sin Patrones among the most emblematic—he has worked as a painter, teacher, and cultural promoter, exploring the intersections of art, technology, philosophy, and society. His oeuvre spans kinetic works, multimedia experiments, political painting, and graphic design, all infused with a poetic attention to both form and meaning.

Over the decades, he has participated in major exhibitions that secured his place within the global art discourse. His works are held in leading institutional collections such as the Art Institute of Chicago (USA), Cooper Hewitt, Smithsonian Design Museum (USA), Fundación Cartier (France), Museo Reina Sofía (Spain), and Museo de Arte Moderno de Buenos Aires (MALBA, Argentina). Ruiz Durand stands as one of the most influential Latin American artists of the twentieth and twenty-first centuries, embodying the power of art to transform collective imagination and cultural memory.